Website
bornsocial.co
Results
Traffic increase 121 - 10000 | 8,264 % increase
Keywords:
Keywords 2574 - 4300 | 167% increase
Niche:
Social Media Agency
Problem
Underperforming Website and Low Online Visibility
Born Social, a dynamic company in the marketing industry, faced significant challenges with their online presence. Their service pages, crucial for transactions, were not ranking on search engines. Additionally, their informational content was underperforming, failing to attract and engage their target audience. The website also suffered from low Domain Authority (DA) and overall site strength, hindering its ability to compete effectively in the digital landscape.
Solution
Plumtree SEO stepped in with a holistic approach to revitalise Born Socials organic online presence. Our solution encompassed:
- Technical Fixes: Addressing underlying website issues to improve overall site performance and user experience.
- Backlink Strategy: Building high-quality backlinks to enhance the site’s DA and credibility.
- Internal Linking: Strengthening internal link structure to distribute page authority and improve navigation.
- Content Plan and Updates: Developing a robust content strategy, updating existing pages and content to align with SEO best practices.
- New Content Creation: Producing fresh, relevant content to target key audience segments and address gaps in the site’s content offerings.
- Keyword Research and Optimisation: Conducting extensive keyword research to identify and target high-value keywords relevant to Born Socials industry.
- AI Content Cluster: Implementing an AI-driven content cluster strategy, which led to one of the blogs going viral, attracting over 10,000 visits per month, significantly contributing to the site’s overall traffic.
Results
Dramatic Increase in Traffic and Keyword Rankings.
The implementation of Plumtree SEO’s comprehensive strategy yielded remarkable results:
- Traffic Increase: Website traffic soared from 121 to around 10,000 visitors, marking an astounding 2086% increase. This surge in traffic significantly boosted the site’s visibility and user engagement.
- Keyword Ranking Improvement: The number of keywords for which the site ranked jumped from 2,574 to 4,300, a 167% increase. This improvement in keyword rankings led to enhanced visibility in search engine results, capturing a wider audience.
- Viral Content Success: The AI content cluster strategy paid off with one blog post going viral, contributing significantly to the site’s traffic with a spike of 10,000 visits per month.
These results not only demonstrate the effectiveness of Plumtree SEO’s strategies but also highlight our commitment to delivering tangible improvements in our clients’ digital marketing efforts. Born Social now enjoys a robust online presence, with improved site performance and a competitive edge in their industry.
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