Website
hurstlending.com
Results
Traffic increase 983 - 1,330 | 35.29% increase
Keywords:
Keywords 1,400 - 1,700 | 21.43% increase
Niche:
Mortgage Lender
The Problem
Hurst Lending is a well-established U.S. mortgage lender, known for offering unique lending products such as bridge loans, divorce refinance, and buy-before-you-sell programs. But while their services were in demand, their website was failing to reflect their leadership in the space.
Despite solid industry credibility, their digital presence was fragmented and underperforming. A legacy strategy that relied on multiple mini-sites had diluted their domain authority and created a scattered user experience. Analytics were misconfigured, content was outdated, and organic growth had stalled.
In the finance space — where trust, authority, and visibility matter — this was costing them leads.
The Solution
We delivered a full-scale SEO transformation with a finance-first approach, focused on authority, clarity, and conversions.
Here’s what we did:
- Domain Consolidation: We shut down multiple underperforming micro-sites and redirected relevant content to the main domain to consolidate authority and improve user flow.
- Technical SEO Cleanup: Deindexed thin pages, optimized crawl paths, and improved internal linking structures.
- On-Page Optimization: Rebuilt key product pages with better keyword targeting, semantic relevance, and conversion-focused structure — especially around high-intent queries like “bridge loan Texas” and “owelty lien refinancing.”
- Local SEO & Listings: Improved local citations and optimised their Google Business Profile to increase visibility for regional searches.
- Content Strategy: Implemented a blog and landing page plan aligned to mortgage-related search intent, leveraging informational keywords to support commercial goals.
- Backlink Building: Acquired quality backlinks through HARO and relevant financial publications to raise authority.
- Analytics Fix: Cleaned and rebuilt GA4 implementation, ensuring conversions and lead attribution were correctly tracked — enabling accurate reporting tied to ROI.
The Results
In just 8 months, Hurst Lending experienced measurable gains across all key areas:
Metric |
Before |
After |
Change |
|---|---|---|---|
Organic Traffic |
983 |
1,330 |
+35% |
Search Impressions |
54,700 |
214,000 |
+291% |
Ranking Keywords |
1,400 |
1,700 |
+21% |
Page 1 Rankings |
114 |
169 |
+48% |
Featured Snippets |
0 |
76 |
New |
Domain Rating (DR) |
20 |
24 |
+20% |
Business Impact
- Lead generation from organic traffic is now a consistent driver of growth.
- Analytics accuracy restored — enabling better channel ROI tracking.
- Sales and content teams now work with an aligned SEO roadmap.
Client Feedback
