Website
seekrecs.com
Results
177 - 603 traffic per month
340 % traffic increase
Keywords:
190 - 734 keywords
386 % keywords
Niche:
Lifestyle and entertainment
Problem
Shanna, the owner of a thriving recommendations web site in NYC USA, reached out in desperation for our SEO expertise. After a recent site migration, her website traffic had plummeted, leaving her business in a state of uncertainty. Determined to get to the bottom of the issue, we embarked on a thorough analysis of the situation.
Our investigation revealed a series of critical errors that had occurred during the site migration. The website was accessible from four different addresses simultaneously, effectively presenting itself as four distinct websites with duplicate content. This confusing presentation caused search engines to perceive the site as a massive, unwieldy entity, leading to a significant drop in rankings and traffic.
Furthermore, the absence of redirects from the old URL structure to the new one compounded the problem, leaving search engines and users lost in a maze of outdated links. This resulted in a devastating decline in traffic, from 592 hits per month to a mere 163.
Solution
With a clear understanding of the underlying issues, we implemented a comprehensive remediation plan. We meticulously corrected the duplicate content issues, established proper 301 redirects from the old URLs, and optimised the website’s overall structure.
Results
These strategic measures effectively restored the website’s integrity and visibility, paving the way for a steady recovery.
Today, Shanna’s website traffic has not only returned to pre-migration levels but has continued to grow steadily. The website now operates seamlessly, effectively guiding users to the relevant content and providing a positive user experience. This remarkable turnaround serves as a testament to the power of SEO expertise in resolving complex technical issues and restoring website health. 340 % traffic increase, 386% keywords increase.
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